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Market segmentation : a review and proposed resolution
Rossiter, John R. - 1987
Persistent link: https://www.econbiz.de/10004787617
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Measurement for the social sciences : the C-OAR-SE method and why it must replace psychometrics
Rossiter, John R. - 2011
Persistent link: https://www.econbiz.de/10008911234
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Advanced media planning
Rossiter, John R.; Danaher, Peter J. - 1998
Persistent link: https://www.econbiz.de/10004222458
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Televised medicine advertising and children
Robertson, Thomas S.; Rossiter, John R.; Gleason, Terry C. - 1979
Persistent link: https://www.econbiz.de/10004675433
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Strategic advertising management
Percy, Larry; Rossiter, John R.; Elliott, Richard - 2001
Persistent link: https://www.econbiz.de/10004666885
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Advertising strategy : a communication theory approach
Percy, Larry; Rossiter, John R. - 1980
Persistent link: https://www.econbiz.de/10004614148
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Marketing communications : theory and applications
Rossiter, John R.; Bellman, Steven - 2005
Persistent link: https://www.econbiz.de/10004922145
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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10009603860