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Th use of the logit model to create a market share model for industry to aid the marketer in strategic market planning
Ford, John Battice - 1985 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004842234
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Strategic marketing : creating competitive advantage
West, Douglas - 2006
Persistent link: https://www.econbiz.de/10004526111
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Ackermann, 1783 - 1983 : the business of art
Ford, John - 1983
Persistent link: https://www.econbiz.de/10004722068
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Strategic marketing : creating competitive advantage
West, Douglas; Ford, John; Ibrahim, Essam - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10004953528
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Sales management : a global perspective
Honeycutt, Earl D.; Ford, John B.; Simintiras, Antonis C. - 2003
Persistent link: https://www.econbiz.de/10004718741