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The business of brands
Miller, Jon; Muir, David - 2004
Persistent link: https://www.econbiz.de/10004817061
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Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina (contributor) - 2013 - 4. ed.
Persistent link: https://www.econbiz.de/10009694935
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Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina (contributor) - 2009 - 3. ed.
Persistent link: https://www.econbiz.de/10004943015
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Gesundheitsprofilierung von Lebensmittel-Markenartikeln : Messung, Determinanten und Implikationen
Jüttner, Clemens - 2009
Persistent link: https://www.econbiz.de/10004945917
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Managing brand equity : capitalizing on the value of a brand name
Aaker, David A. - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004108696
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11 steps to brand heaven : the ultimate guide to buying an advertising campaign
Weinreich, Len - 1999
Persistent link: https://www.econbiz.de/10004022973
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The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom
Delano, Frank - 1999
Persistent link: https://www.econbiz.de/10004022974
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Stratégie et gestion de la marque industrielle : produits et services, business to business
Malaval, Philippe - 1998
Persistent link: https://www.econbiz.de/10004023078
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Creating brand loyalty : the management of power positioning and really great advertising
Czerniawski, Richard D.; Maloney, Michael W. - 1999
Persistent link: https://www.econbiz.de/10004034613