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Sticky rebates : rollback rebates induce non-rational loyalty in consumers ; experimental evidence
Morell, Alexander
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Glöckner, Andreas
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Towfigh, Emanuel …
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2009
Persistent link: https://www.econbiz.de/10004942655
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Fairness ex ante & ex post : the benefits of renegotiation in media markets
Engel, Christoph
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Kurschilgen, Michael
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2010
Persistent link: https://www.econbiz.de/10008686640
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