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1
A gaps analysis of consumer behavior and legal perspectives on
advertising
processing and deceptive
advertising
Wright, Linda Berns
-
1996
Persistent link: https://www.econbiz.de/10004760250
Saved in:
2
Möglichkeiten unbewusst wirkender Industriegüter-
Werbung
Schuster, Helmut
-
1989
Persistent link: https://www.econbiz.de/10004071139
Saved in:
3
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1992
Persistent link: https://www.econbiz.de/10004156905
Saved in:
4
Erfolgsfaktoren in der Bannerwerbung : was führt zum AdClick?
Wilhelm, Thorsten H.
-
1999
Persistent link: https://www.econbiz.de/10004555041
Saved in:
5
Die Einstellungsrelevanz von Produktmerkmalen : multidimensionale Messung und Bedeutung für die Wirkung von Werbebotschaften
Quack, Helmut
-
1980
Persistent link: https://www.econbiz.de/10004663958
Saved in:
6
Werben mit Sex
Nimmergut, Jörg
-
1966
Persistent link: https://www.econbiz.de/10004619489
Saved in:
7
Wie
Werbung
wirkt : erfolgreiche Marktkommunikation ; Instrumente, Spielregeln, Beispiele
Weiss, Brigitte
-
2001
Persistent link: https://www.econbiz.de/10004754399
Saved in:
8
Sex sells : warum man sich für
Werbung
auszieht
Kurt, Chandra
-
2004
Persistent link: https://www.econbiz.de/10004816986
Saved in:
9
Werbung
kompetent beurteilen : Ihre Anzeigen, Prospekte, Folder bewerten Sie jetzt verläßlich mit dem Lern-Kriterien-System
Boessneck, Bernhard
-
1985
Persistent link: https://www.econbiz.de/10004045666
Saved in:
10
Die Wirkung von Werbewiederholungen auf den Konsumenten : eine empirische Generalisierung von Wiederholungseffekten
Schmidt, Susanne
-
2012
Persistent link: https://www.econbiz.de/10009623985
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