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Innovation diffusion of software technology : mapping strategies
Pattinson, Hugh; Woodside, Arch G. - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10004891431
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
Pattinson, Hugh (contributor); Low, David R. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009172949
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Marketing decision making : concepts and strategy
Cravens, David W.; Hills, Gerald E.; Woodruff, Robert B. - 1976 - 1. print.
Persistent link: https://www.econbiz.de/10004006468
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Marketing and entrepreneurship : research ideas and opportunities
Hills, Gerald E. (contributor) - 1994
Persistent link: https://www.econbiz.de/10004203058
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Fallstudienentwicklung und -arbeit in der akademischen Gründungsmanagement-Ausbildung : Erfahrungen mit einem fachdidaktischen Ansatz
Schulte, Reinhard; Eggers, Fabian - 2006
Persistent link: https://www.econbiz.de/10004878381