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Optimal positioning of new product concepts
Eliashberg, Jehoshua
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Manrai, Ajay
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1990
Persistent link: https://www.econbiz.de/10004126600
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New product preannouncing behavior : a market signaling study
Eliashberg, Jehoshua
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Robertson, Thomas S.
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1987
Persistent link: https://www.econbiz.de/10004147406
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Marketing
Eliashberg, Jehoshua
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1993
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