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Social exchange in developing relationships
Burgess, Robert L. (contributor) - 1979
Persistent link: https://www.econbiz.de/10004061757
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The joyless economy : the psychology of human satisfaction
Scitovsky, Tibor - 1992 - Rev. ed.
Persistent link: https://www.econbiz.de/10004135500
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Das große Buch der Kaufmotive
Dichter, Ernest - 1981 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004070366
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Motivation und Verbraucherverhalten : Grundlagen der Motivforschung
Wiswede, Günter - 1973 - 2., neubearb. Aufl.
Persistent link: https://www.econbiz.de/10004025965
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Motivation und Verbraucherverhalten : Grundlagen der Motivforschung
Wiswede, Günter - 1965
Persistent link: https://www.econbiz.de/10004755857
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Ambivalenzen des Konsums und der werblichen Kommunikation
Jäckel, Michael (contributor) - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004880210
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Customers are people ... : the human touch
MacKean, John - 2003
Persistent link: https://www.econbiz.de/10004713276
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Rational choice theory
Abell, Peter (contributor) - 1991
Persistent link: https://www.econbiz.de/10004105162
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Governance and generalized exchange : self-organizing policy networks in action
Marin, Bernd (contributor) - 1990
Persistent link: https://www.econbiz.de/10004093480
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Generalized political exchange : antagonistic cooperation and integrated policy circuits
Marin, Bernd (contributor) - 1990
Persistent link: https://www.econbiz.de/10004093481