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Services management : an integrated approach
Van Looy, Bart (contributor) - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10004460651
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Marketing a service for profit : a practical guide to key service marketing concepts
Clarke, Greg - 2000
Persistent link: https://www.econbiz.de/10004604714
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Service operations management
Johnston, Robert; Clark, Graham - 2001
Persistent link: https://www.econbiz.de/10004719528
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Competing in a service economy : how to create a competitive advantage through service development and innovation
Gustafsson, Anders; Johnson, Michael D. - 2003 - 1. ed.
Persistent link: https://www.econbiz.de/10004727850
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Principles of services marketing
Palmer, Adrian - 2005 - 4. ed.
Persistent link: https://www.econbiz.de/10004820184
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Service operations management : improving service delivery
Johnston, Robert; Clark, Graham - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10004823593
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Services marketing management : a strategic perspective
Kasper, Hans; Helsdingen, Piet van; Gabbott, Mark - 2006 - 2. ed., reprint.
Persistent link: https://www.econbiz.de/10004829320
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Services marketing : managing the service value chain
Bruhn, Manfred; Georgi, Dominik - 2006
Persistent link: https://www.econbiz.de/10004845888
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Marketing plans for service businesses : a complete guide
McDonald, Malcolm - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004846028
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Principles of services marketing
Palmer, Adrian - 2008 - 5. ed.
Persistent link: https://www.econbiz.de/10004897146