The digital age has brought up improved and efficient marketing ways for businesses to grow, earn publicity and … generate more revenue. Web 2.0 marketing is a marketing medium that allows business to collaborate through sharing activities … such as content and multimedia. This study explores the value which Web 2.0 marketing adds to the Nigerian SME's. The …

This article aims to provide a critical review of the published literature related to retail marketing strategies and … brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail … marketing strategies and technological utilization; international retail marketing strategies in the global retail industry …