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Retail Marketing Strategies and Brand Management: A Global Retail Industry Perspective
Kasemsap, Kijpokin - In: International Journal of Social and Organizational … 5 (2016) 2, pp. 66-78
This article aims to provide a critical review of the published literature related to retail marketing strategies and … brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail … marketing strategies and technological utilization; international retail marketing strategies in the global retail industry …
Persistent link: https://www.econbiz.de/10012047972
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The Impact of EWOM Referral, Celebrity Endorsement, and Information Quality on Purchase Decision: A Case of Instagram
Danniswara, Randy; Sandhyaduhita, Puspa; Munajat, Qorib - In: Information Resources Management Journal (IRMJ) 30 (2017) 2, pp. 23-43
This study aims to explore factors that have impact on purchase decision on a social commerce, viz., social media Instagram. Thus, several dimensions namely eWOM referral, celebrity endorsement, information quality, brand satisfaction, brand trust and brand attachment are identified and...
Persistent link: https://www.econbiz.de/10012048843