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practitioners on the specifics of public relations in Europe vis‐à‐vis the USA. Since public relations is predominantly a US … state of public relations knowledge in Europe. The project consists of two components: an all‐European bibliography of … public relations literature published in Europe in the 1990s and a Delphi study of an all‐European group of academics and …
Persistent link: https://www.econbiz.de/10014851104
The low turnout at the recent European elections is testimony to the political apathy invading Europe at the moment. At …. Communications professionals working in Europe have no option but to take these new elements into account in campaign planning … new Europe, and that PR has a duty to help Europe’s citizens understand the maze that is the European Union.  …
Persistent link: https://www.econbiz.de/10014850782
protocol. The results of this research shows that there are important differences between the USA and Chile in their approach …
Persistent link: https://www.econbiz.de/10014691489
Summary The main purpose of this paper is to evaluate corporate debt ratios by size classes in Continental Europe …
Persistent link: https://www.econbiz.de/10014608860
Summary We analyze the spatial interaction among regions in North America and in Western Europe. We use a gravity model … structure than that of Europe. We argue that this relates to different types of institutional arrangements with effects on the …
Persistent link: https://www.econbiz.de/10014608954
mujeres que ocupan puestos de dirección en Europa y el efecto de ciertos factores laborales. Diseño/metodología/enfoque Se …
Persistent link: https://www.econbiz.de/10014677114
, socialist and Third World economies, respectively. Looks deeper at the USA and its distribution and pricing process: Japan is … then scrutinised and, as in the USA, ‘free competition’ is the banner upheld; Sweden as a ‘midway’ system (between … countries next, starting with the USSR as the oldest and economically most power socialist country; East Germany is next for …
Persistent link: https://www.econbiz.de/10014725138
Communism appears to have a “better image” in the West than fascism and Nazism. The apparent reasons for this are revealed and commented on, and the conclusion is that the West should not be misled into a compromise with Soviet communism.
Persistent link: https://www.econbiz.de/10014805810
Internet. Examining about 2000 Interactive companies in the USA, Europe, and Asia provides a measure of divergent responses to …This article describes how national and international companies in the US and Europe, as well as newly industrialized …
Persistent link: https://www.econbiz.de/10012045716
This paper deals with the rationales which prevail in the organisation of the communication function of international companies, ie the reasons which govern this organisation and the principal patterns and underlying conceptions of corporate communication. Beyond the logic or absence of logic in...
Persistent link: https://www.econbiz.de/10014851072