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A Multi-Objective and Multi-Product Advertising Billboard Location Model with Attraction Factor Mathematical Modeling and Solutions

Lotfi, Reza; Mehrjerdi, Yahia Zare; Mardani, Nooshin - In: International Journal of Applied Logistics (IJAL) 7 (2017) 1, pp. 64-86

Location of advertising is one of the most important factors of marketing strategy, as finding the best location to … billboard location model, which can determine the optimal locations for installing such billboards. The multi-objective and … designing cost is assumed to be associated with the attraction factor. This model finds the best location of billboards based on …

Persistent link: https://www.econbiz.de/10012042891

Models for Drone Delivery of Medications and Other Healthcare Items

Scott, Judy E.; Scott, Carlton H. - In: International Journal of Healthcare Information Systems … 13 (2018) 3, pp. 20-34

This article describes how a healthcare delivery drone has the potential for developing countries to leapfrog the development of traditional transportation infrastructure. Inaccessible roads no longer will prevent urgent delivery of blood, medications or other healthcare items. This article...

Persistent link: https://www.econbiz.de/10012045226

Communicating Location and Geography in Emergency Response

Bergstrand, Fredrik; Landgren, Jonas; Nuldén, Urban - In: International Journal of Information Systems for Crisis … 8 (2016) 1, pp. 47-64

differently in different work settings. Challenges of verbally exchanging complex information regarding location and geography …

Persistent link: https://www.econbiz.de/10012045587

Smart Advertising

Levanov, Alexey; Asmaryan, Albert; Borovik, Irina - In: International Journal of Interdisciplinary … 8 (2016) 4, pp. 16-21

Currently, there is a problem of contextual advertising. Advertisers want to be able to target clearly the audience, because user experience and revenue depend on the relevance of the displayed ads. Contextual advertising supports much of the Web's ecosystem today online, but not in...

Persistent link: https://www.econbiz.de/10012045944

Social and Location Analysis for Similarity Assessment: Multiparameter Social Search Based on Social Preferences and User Movements

Levanov, Alexey; Asmaryan, Albert; Borovik, Irina - In: International Journal of Interdisciplinary … 8 (2016) 4, pp. 22-33

This article introduces the method to assess similarity based on Facebook Graph API and users' movements. All movements of users are collected and analyzed. This paper presents a two-step multiparameter algorithm that generates recommendations based on users' social activity and movements. A...

Persistent link: https://www.econbiz.de/10012045945

Access to Device Reachability Data as a Component of Horizontal M2M Service Platform

Pencheva, Evelina - In: International Journal of Information Technology and Web … 13 (2018) 1, pp. 20-38

interfaces. The paper presents an approach to design RESTful Web Services for access to location and presence status information … of M2M devices. The Device Reachability Service Capability provides access to device location and allows device presence …

Persistent link: https://www.econbiz.de/10012046111

Audio Technology and Mobile Human Computer Interaction: From Space and Place, to Social Media, Music, Composition and Creation

Chamberlain, Alan; Bødker, Mads; Hazzard, Adrian; … - In: International Journal of Mobile Human Computer … 9 (2017) 4, pp. 25-40

Audio-based mobile technology is opening up a range of new interactive possibilities. This paper brings some of those possibilities to light by offering a range of perspectives based in this area. It is not only the technical systems that are developing, but novel approaches to the design and...

Persistent link: https://www.econbiz.de/10012046601

Cluster Approach for Entrepreneurship Development in India

Baporikar, Neeta - In: International Journal of Asian Business and Information … 8 (2017) 2, pp. 46-61

Clusters are increasingly recognised as an important feature of modern economies. Their presence has become more pronounced in the global economy—not less, as was sometimes assumed. Complementary concepts such as the global value chain point out that strong clusters benefit from strong...

Persistent link: https://www.econbiz.de/10012042589

Quality Action to Accelerate Fair Accessibility Through Law of Telecommunication: Global Village Setting

Pramono, Agus; Fatimah, P.L. Rika; Lanovara, Ivan - In: International Journal of Business Data Communications … 14 (2018) 2, pp. 1-16

This article describes how telecommunication has a strategic role in national development, which requires a large amount of funding in Indonesia, in spite of the limited financial support from the government. The dynamics of telecommunication law has provided a clear direction, from monopoly to...

Persistent link: https://www.econbiz.de/10012043287

Investment Location Selection based on Economic Intelligence and Macbeth Decision Aid Model

Bachrane, Mostafa; Khaled, Abdelilah; El Alami, Jamila; … - In: Journal of Information Technology Research (JITR) 9 (2016) 3, pp. 37-48

support of MACBETH to tackle this issue. This method is used to rank thirteen countries likely to be chosen for location in …

Persistent link: https://www.econbiz.de/10012049118