Fatma, Sabeeha - In: International Journal of Technoethics (IJT) 9 (2018) 1, pp. 27-36
This article describes how the recent breakthrough in information technology has changed in day-to-day life. The smart … people. Although technology has affected all functional area of business, marketing is feeling the heat even more. The leap … in the information technology replaced mass marketing with one-to-one marketing. Customer relationship, knowledge …