A cornerstone of relationship marketing is a shared understanding by suppliers and buyers about the nature of the relationship itself. This research empirically examines one aspect of this issue: whether internal work relationships between departments affect the expectations about cooperation...

Purpose – The purpose of this study is to examine the value formation and value perceptions of brand owners and retailers in the new digital packaging technology context. The focus of this study concerns the potential of new packaging technologies to offer new value dimensions compared with...

Remploy was set up in 1944 to provide meaningful work for those wounded in the Second World War within a company created to cater for their special needs with the financial and social benefits that employment brings. The company has built a thriving business based on providing a range of...

The present packaging materials purchasing procedures of a wine and spirits manufacturing company are analysed and reviewed with respect to updating its information gathering and procurement techniques. Established practices can be improved by performance audits and strategic procurement...

The smooth operation of a logistics system in an international environment requires careful planning on the part of the firm. All aspects have to be planned for and every possible contingency examined. Once the shipment leaves the shipper′s dock it is out of his control until it arrives at the...

The 1990s will be the decade of environmental awareness. Governments have introduced (or are about to introduce) eco‐labelling schemes for products and packages. However, assessing the environmental friendliness of packaging can be meaningful only if cognisance is taken of the six functions of...

There is little doubt that consumers and manufacturers are becoming more environmentally conscious about packaging. An overview is provided of recent trends in packaging from the points of view of the consumer, the legislators, and the manufacturers. The opportunities open to the marketer are...

Packaging is a vital tool in the marketing mix, too often ignored by companies, but twice as much is annually spent on this as on above‐the‐line advertising and promotions. Packaging has two functions: to protect and contain the product; and as an interface to sell the product to the...

Paperboard packaging is regarded as a most ecologically sound and environmentally friendly packaging option, with benefits in product protection, waste and disposal properties and easy recyclability. New Zealand has a paperboard packaging industry, small by international standards, manufacturing...

In many situations suppliers and customers are looking for ways to improve the co‐ordination of goods flow in both quantitative and qualitative ways. This is often called co‐makership. This article describes a case study of two companies setting up a co‐makership relationship. The...