Baporikar, Neeta; Deshpande, Mukund - In: International Journal of Applied Management Sciences … 4 (2017) 1, pp. 43-55
SMEs, in a competitive world, have been realizing that they are not just selling products or services but a mass of … Automobiles Sector that has put India on Global map. Therefore, studying branding in this industry brings reveals that marketing … the world. The focus of this paper though grounded theory and in-depth literature review, secondary data and close …