Straver, Will - In: European Journal of Marketing 11 (1977) 2, pp. 86-118
USA and the consumerist movement there, looking at various public interest groups active in the USA. Addresses the … phenomenon in Europe in the second section stating that Sweden is the most consumer‐friendly, followed by the UK, France and … Germany. Concludes that the consumer has a right to expect safety, quality, health; information, education and protection; and …