Purpose – The purpose of this paper is to contribute to the growing field of membership research by applying a … they demonstrate. This topic calls for further research to explore the complex membership phenomenon such as extending this … motivations are related to member behaviours in a membership relationship context, and how member demographics are related to …

. As membership value on data points influence the classification problem, this paper presents the new FSVM model. The … instances membership is computed using fuzzy c-means by evolving a new membership. The FSVM model is also tested on different …. Originality/value – This paper has developed a new membership for data points and has proposed a new FCM-based FSVM model for more …

membership association to gain insights into membership maintenance, customer advocacy and association performance. Design … current and former members of an Australian wine club provide insights regarding factors that influence their membership … experience. Findings – The results show that satisfaction of membership benefits and confidence in the association's expertise …