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Warranty as an Effective Strategy for Remanufactured Product
Liao, Bifeng; Li, Bangyi - In: International Journal of Information Systems and Supply … 9 (2016) 1, pp. 41-57
Consumers cannot fully evaluate the product quality before purchase. To reduce consumer risk, some manufacturers offer consumer warranty. Up to now, there are many studies investigating this role, but they seldom consider from the perspective of consumer utility. Consumers view remanufactured...
Persistent link: https://www.econbiz.de/10012045785
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Warranty as an Effective Strategy for Remanufactured Product
Liao, Bifeng; Li, Bangyi - In: International Journal of Information Systems and Supply … 9 (2016) 3, pp. 83-98
Consumers cannot fully evaluate the product quality before purchase. To reduce consumer risk, some manufacturers offer consumer warranty. Up to now, there are many studies investigating this role, but they seldom consider from the perspective of consumer utility. Consumers view remanufactured...
Persistent link: https://www.econbiz.de/10012045795
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E-Satisfaction and E-Loyalty: Two Main Consequences of Online Buying Attributes
Kushwaha, Gyaneshwar Singh; Kaushal, Mukesh - In: International Journal of Online Marketing (IJOM) 6 (2016) 4, pp. 36-53
The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and … confirm the conceptual model proposed in the research. The results indicate that Indian consumers are still price sensitive … comparatively to the impact of brand, price and service quality on Indian customer e-satisfaction and e-loyalty. The study shows …
Persistent link: https://www.econbiz.de/10012046808
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Keeping Adult Education in the Mix: Using the Marketing Mix to Foster Viable and Sustainable Graduate Programs for Adult Learners
Taylor, Jonathan E.; Andrews, Josie L. - In: International Journal of Technology and Educational … 7 (2017) 1, pp. 26-37
Generally, educators dislike marketing their programs and have traditionally operated on a “build it and they will come” principle. This method is potentially jeopardizing the sustainability of adult education graduate programs throughout the United States, resulting in some graduate...
Persistent link: https://www.econbiz.de/10012048409
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Social Networking and Local Controversies: The Construction of Rhetorical Devices in the Hazelnut Market in Turkey
Bilbil, Ebru Tekin - In: International Journal of Virtual Communities and Social … 9 (2017) 3, pp. 15-28
Based on the components of new media, this article focuses on the intersection between communication networks and content (media) through personal connections and cable/interactive television. First, it analyzes how connections through social networking as a communication and power maintenance...
Persistent link: https://www.econbiz.de/10012048586