Several studies have raised a common concern in the field of management, the lack of innovation. However, they either attribute this phenomenon to the inefficiency of marketing analytics, or to managerial despair in evaluating innovation projects. In this article, the authors propose and...

Summary In developing and transition economies, microlending has become an effective instrument for providing micro businesses with the necessary financial resources to launch operations. In industrialized countries, with their highly developed banking systems, however, there has been ongoing...

The purpose of this research is to examine the issue of measurement context effects in survey-based tests of attitudinal and related models. The specific issue examined concerns the degree to which the measurement process affects the objects of measurement (i.e., various attitudinal and related...

Purpose – Sets out to report on lessons learned by carrying out a concept test in Thailand. Where appropriate, aims to compare the adopted approach with the “regular” way by which the reported company assesses the potentials of new products. Based on these reflections, the authors seek to...

Purpose – The purpose of this paper is to briefly cover the origins of neuromarketing, explain the process in layman's terms, enumerate some of the findings in anecdotal form, and suggest future consumer behavior research directions based on these findings. Design/methodology/approach – The...

Purpose – The purpose of this research is to investigate the impact of consumer satisfaction survey respondents' demographics, satisfaction level and behavioral intentions on response rates and item completion rates. Design/methodology/approach – A consumer satisfaction survey was sent to...

Purpose – The purpose of the study is to investigate the use of social media as a new investigative tool in marketing research. Design/methodology/approach – The paper's approach is an analysis of the existing social marketing literature and industry practice in marketing analysis. Findings...