Fahy, John; Shipley, David; Egan, Colin; Neale, Bill - In: Journal of Business & Industrial Marketing 13 (1998) 2, pp. 155-165
international joint ventures in Hungary. A great deal of foreign direct investment has been taking place in Central and Eastern … British firms operating in Hungary was conducted. The results reveal that its stable economic environment and the potential of … its market were the primary reasons why firms invested in Hungary. However, political, economic and institutional problems …