Marketing eschatology judges marketing’s sins of omission and commission and describes the future state where “good” triumphs over that which led us to error. Begins by presenting the argument that the future will reject methodological exclusivism involving the two rival claims of...

This study focuses on consumers' behaviour towards Fruits and Vegetables (FVs) under economic crisis. The implementation of both factor analysis and logistic regression reveals discrete consumer groups, affected and not affected by the ongoing economic crisis. Interviewees were selected...

Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models to marketers providing knowledge of different...

This paper reviews literature on alternative convenience food choices and analyses the findings from consumer behaviour and manufacturing/retailing perspective. As consumers' demand for easy prepared and healthier food products has gradually increased, so has the related research activity. This...

Fresh fruits and vegetables constitute the basis of many people's daily nutrition habits and different distribution systems have been developed to cover daily supply needs. Important components of alternative distribution channels among others are high quality, high standards and...

Purpose – This paper seeks to understand how users know when to stop searching for more information when the information space is so saturated that there is no certainty that the relevant information has been identified. Design/methodology/approach – Faculty, undergraduate and graduate...

Purpose – The purpose of this article is to elaborate the picture of the processes of information use by comparing conceptualizations provided by the constructivist approach and the human information processing approach. Design/methodology/approach – The article is a conceptual analysis of...

Purpose – Little is known about the information‐seeking behavior of practicing visual artists; what research exists has focused largely on art students, art faculty and librarians, although an untested model does emerge. The aim of this paper is to report the findings of an empirical study...

Purpose – The purpose of this paper is to present some of the results of the project “Evaluating the usage and impact of e‐journals in the UK”. The particular research reported here evaluated the use of the ScienceDirect journals database with regard to Life Sciences, Economics,...