Marketing eschatology judges marketing’s sins of omission and commission and describes the future state where “good” triumphs over that which led us to error. Begins by presenting the argument that the future will reject methodological exclusivism involving the two rival claims of...

Purpose The authors study how communication agencies became important sites for the rise of measurement expertise in the government of consumer conduct following the development of online consumption. The purpose of this paper is to focus on the processes by which digital measurement developed...

Purpose – The purpose of this paper is to examine the spatial components of producer heterogeneity in crop insurance product selection among US corn producers and identifies neighborhood spillover or agent marketing effects in these decisions. Design/methodology/approach – County‐level...

Purpose – The purpose of this paper is to determine which financial record‐keeping system farmers use, as well as what system attributes farmers value and to what degree. Design/methodology/approach – This research uses a choice experiment to examine farmer's demand for attributes of...

Purpose – The purpose of this paper is to determine the gender buying patterns of German tourists travelling on coach tours while visiting South Africa. Design/methodology/approach – The paper is based on quantitative research methodologies and descriptive statistics were used to determine...

Purpose – The purpose of this paper is threefold: to validate the consumer ethnocentrism tendencies (CET) scale in Mozambique and to describe the profile of CET in that country; to describe the effects of consumer ethnocentrism through the moderator of product type; and to discuss implications...

Purpose The purpose of this paper is to investigate the impact on consumer behaviour/brand choice resulting in the relocation of communities from informal to formal settlements. Design/methodology/approach A survey conducted among a probability sample of 384 consumers comprising different...

Describes recent confusion about the nature of the digital revolution and the impact of this on commercial and academic behaviour. Illustrates that the nature of the digital revolution in consumer use of information has shown phenomenal uptake in usage, if not revenues and that this has already...