Filipe Lages, Luis; Shaw, Vivienne - In: International Journal of Wine Marketing 10 (1998) 2, pp. 5-23
Despite the universal recognition of port as one of the most traditional and famous fortified wines in the world, there … investigation into the marketing strategies of port wine companies is presented here. Qualitative data were obtained during early … 1998 through internal sources and semi‐structured interviews conducted with the directors of port wine shippers and the …