Zheng, Shi; Xu, Pei; Wang, Zhigang; Song, Shunfeng - In: China Agricultural Economic Review 4 (2012) 2, pp. 200-215
system. Design/methodology/approach – Beijing, one of the largest pork markets in urban China, was chosen and 400 consumers … to pay for traceable pork. Findings – The authors found that consumers' perception of pork traceability system is subject … to a comparatively low level. Purchasing of traceable pork is affected by gender, self‐evaluation of health, awareness of …