Chen, Sandy C.; Shoemaker, Stowe; Zemke, Dina Marie V. - In: International Journal of Contemporary Hospitality Management 25 (2013) 1, pp. 23-48
segments. Design/methodology/approach – The study's objectives include: understanding the demographic, gambling motivation, and … gambling behavioral characteristics of slot machine players; identifying important reasons for choosing one slot machine game … preferences. Practical implications – This article fills in some of the gaps in understanding the gambling behavior of slot …