Khmel'nyts'ka, Ol'ga; Swift, Jonathan S. - In: International Journal of Emerging Markets 5 (2010) 1, pp. 78-101
774 beer drinkers in the city of Simferopol, Ukraine, surveyed through face‐to‐face questionnaires. Findings – Findings … implications – This would suggest that any foreign company developing a market presence in the Ukraine, should seek to buy outright … research on the newly independent Ukraine, yet it has a sizeable population, and as such, represents attractive business …