Surdu, Irina; Mellahi, Kamel; Glaister, Keith - In: International Marketing Review 35 (2018) 2, pp. 342-359
Purpose: The purpose of this paper is to examine the theories used to study the international equity-based entry mode strategies of emerging market multinationals (EMMs) and the contribution of these studies to extant literature. Design/methodology/approach: The authors conducted a systematic...