consumers. The purpose of this study was to apply branding theory and frameworks to the use of Facebook by National Olympic … organizations indicating some international differences in using Facebook for branding a sport organization. The results also … provide practical implications for non-profit sport organizations using Facebook to build positive brand images, promote fan …

Physical and sports education, as an institutionalized activity, involves choosing from the multitude and variety of … concerned skills and motor skills. Physical and sport education addresses predominantly the physical education of the human body …, but also establishes social links and culture between the participants. Physical and sport education lessons appear in …

's ideal type. Arguments surrounding its rationality and efficiency were critically looked into as a basis for discussing …

the media. Both responsibility and rationality are fundamental weights for the effectiveness of risk communication during … individuals and societies. The study uncovers that rationality and responsibility are lacking in Western media decision …

theory approach, this paper examines some theoretical and methodological issues of BSC to develop a holistic perspective when …