Robinson, Terry; Foot, Robert; Clarke‐Hill, Colin M. - In: European Business Review 12 (2000) 4, pp. 216-225
unification of Germany in 1990. This period saw a rapid and substantial movement by (West) German retailers into the former German … years on in terms of the extent to which they have assimilated their operations in eastern Germany and now regard them as … merely a part of a united Germany. More importantly, the paper examines the extent to which the moves into the former East …