The purpose of this study was to examine the impact of applying adult education principles to training in advanced‐technology companies. First, we wanted to identify strengths and weaknesses of the training program’s content and delivery using a framework of adult education principles, in an...

This article presents a case study for designing a workshop for strategic planning. By describing the process of selecting, designing, and implementing a manufacturing strategy workshop as a marketable instructional product in a high‐tech company, the article illuminates the role of training...

Reports the effects of an employee involvement programme on members of a small, emerging high tech firm. (Names of firm, industry, and officers used in this study have been disguised). The attitudes of these employees towards management and their perceptions of behavioural changes are described....

Comments on the fact that many emerging industries are struggling along with insufficient marketing research knowledge. Discusses the market research process, including issues such as strategic research and concept/positioning research. Aims to help marketing practitioners to view market...

This paper examines the introduction of self managing teams into a high technology workplace. The paper looks at the managerial and organizational implications of developing teams in what was considered a high technology environment where the physical restrictions of manufacture were assumed to...

Rubicon Technology, a materials science company focused primarily on the manufacture and marketing of high quality single crystals possesses unique and advantageous technology. But having technological advantages is not enough. Concerted focus is required to translate that technical advantage...

Reports on an ongoing empirical study into the characteristics and strategies of “successful” technologically oriented UK firms. Using survey data from samples of winners of the Queen’s Award for Technological Achievement and a comparative group of high‐technology firms, the study...

Reports findings from a major study done by a Boston consulting firm showing four solution‐based market segments in high‐tech industries. They are the specialized solution, the customized solution, the value solution, and the packaged solution. One segment is the be‐first “contrarian”...