The future possible roles of the publisher in industry markets are considered, especially for firms close to high technology. It is forecast that the Internet will become the dominant business space for firms. Even in physical manufacturing the advances of the Internet are becoming important...

Gives an in depth view of the strategies pursued by the world’s leading chief executive officers in an attempt to provide guidance to new chief executives of today. Considers the marketing strategies employed, together with the organizational structures used and looks at the universal concepts...

Turkey represents a fascinating case in late industrialization or “late late developing”. Under the Kemalist tradition of continuous modernization, the Turkish context of the 1990s, which heavily involves the military establishment, may actually support high‐technology sectors. Such a...

This research tested a model in both Germany and the USA that contained marketing variables known to impact new product development success in high technology firms. We explore the link between national culture and new product development. A multi‐group LISREL analysis revealed that while the...

An empirical investigation of the relative emphasis placed by high‐tech firms on various sources of competitive advantage. Five strategies are identified. The most widely used, called “balanced”, employs a number of different sources of competitive advantage. One strategy is based heavily...

Examines the entrepreneurial high‐technology firm′s use of networks for international market development. Multisite case research and a mail survey form the empirical base for the study. Findings indicate that international market choice and mode of entry for small entrepreneurial...

Although the marketing of high technology has attracted a number of writers over the 1980s and 1990s, there is, as yet, no shared agreement as to the critical issues marketing managers must address to be successful in this area. Based on observation and experience, suggests a framework of six...

Improving customer value through faster response times is a significant way to gain competitive advantage. Suggests that many approaches to new product development (NPD) have an internal focus ‐ in which the NPD process is viewed as terminating with product launch. However, it is process...