Lascu, Dana-Nicoleta; Marcheva, Marta; Thieringer, Kendree - In: Journal of Fashion Marketing and Management 20 (2016) 1, pp. 120-135
appeal of online fashion magazine advertising. Heeding the call of researchers for cross-cultural advertising investigations … primarily to national character and that emotional advertising is more preponderant in French advertisements, whereas sexual … advertising is more preponderant in US advertisements. For needs appeals, the need for affiliation was higher for US …