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An Exploratory Study on the Application of Multiple Intelligences to MBA Andragogy with Particular Reference to ERP-Controlling Configuration Course

Bharathi, S. Vijayakumar; Gaikwad, Sophia S. - In: International Journal of Information and Communication … 14 (2018) 1, pp. 58-72

balance partially corroborated. Overall the research extends and enhances the scope and application of MI theory to MBA …The purpose of this study is to elicit the application of Multiple Intelligences (MI) theory to a course taught in the … MBA Andragogy. Administered to a sample of 47 students of the first year MBA Information Technology Business Management …

Persistent link: https://www.econbiz.de/10012045331

Descriptive Content Analysis on E-Service Research

Kim, Jung-Hwan; Lennon, Sharron J. - In: International Journal of Service Science, Management, … 8 (2017) 1, pp. 18-31

The current study systematically and thoroughly reviewed the extant literature on e-service quality research to examine 1) how e-service is defined by researchers, 2) how e-service quality is defined by researchers, 3) what e-service quality scales and dimensions have been identified, 4) what...

Persistent link: https://www.econbiz.de/10012048109

A Study on Customer Loyalty as a Determinant for Harnessing Power Brands

Panda, Rajshree; Kapoor, Deepa - In: International Journal of Customer Relationship … 7 (2016) 3, pp. 34-49

Power brand is a new topic in the field of branding that has started to attract researcher's attentions yet; it is still mostly discussed in the non-academic field. Consumer loyalty has always been the central topic in marketing. These two concepts are the focuses of this research. The main...

Persistent link: https://www.econbiz.de/10012043752

Relationship Marketing as a Mediating Role Between Brand Image and Customer Loyalty in B2B Markets: Evidence from a Manufacturing Company

Abd-El-Salam, Eman Mohamed - In: International Journal of Customer Relationship … 8 (2017) 2, pp. 21-44

The purpose of this paper is to examine how brand image, value equity (conceptualized as relationship value), and relationship equity (conceptualized as relationship quality) and customer loyalty play a vital role in the Egyptian business to business market-and to test it empirically in...

Persistent link: https://www.econbiz.de/10012043763

Brand Trust Determinants and Customer Switching Resistance: The Case of Mobile Phone Companies in Egypt

Abdelkader, Ali Ahmed; Mohamed, Hossam Al- Din Fathy - In: International Journal of Customer Relationship … 8 (2017) 4, pp. 12-31

Customer switching resistance (CSR) is the highest level of loyalty because it means that a customer will be loyal and be sustained even if disruptions occur. This research aims to determine and analyze the determinants of brand trust and its relationship with customer switching resistance. To...

Persistent link: https://www.econbiz.de/10012043770

Increasing the Brand Equity of Private Label Brands

Awad, Tamer A.; Mohsen, Sahar - In: International Journal of Customer Relationship … 8 (2017) 4, pp. 32-50

This paper was developed to investigate the different factors affecting the Brand Equity of Private Label Brands and Perceived Value in the Egyptian market. 578 random shoppers in 26 branches all over Egypt completed questionnaire about their perception of different factors affecting Brand...

Persistent link: https://www.econbiz.de/10012043771

Importance of Customer Satisfaction in a Community Bank

Barat, Somjit - In: International Journal of Innovation in the Digital … 7 (2016) 4, pp. 56-73

It is sometimes argued that bigger is better. However, that is not always the case. Smaller, community banks are the lifeline of the towns that span the country. Community banks, where a customer is considered a ‘human being', understand their local target market better than their larger...

Persistent link: https://www.econbiz.de/10012045446

Social Media Ambiance Can Make Strong Message for Consumer Brand Purchase Behavior

Singh, Gursimranjit; Singh, Maninder - In: International Journal of Online Marketing (IJOM) 8 (2018) 4, pp. 38-48

The advent of the internet has revolutionized the business environment as social media is becoming an ingrained aspect of every sphere of life whether we talk of political campaigns, defense strategies, brand management and even intra company communication; social media is all pervasive. With...

Persistent link: https://www.econbiz.de/10012046841

Influence of Social Media Marketing on the Brand Image of Organizations in the Hospitality Industry of Sri Lanka

Perera, Graham Romello; Perera, Irosha - In: International Journal of Asian Business and Information … 7 (2016) 1, pp. 30-41

The research paper aims to identify significant factors affecting towards the Social Media Marketing which can influence and affect the Brand Image of organizations in the hospitality sector. The identified factors include the following; 1. Positivity, 2. Consistency, 3. Differentiation, 4....

Persistent link: https://www.econbiz.de/10012042571

Warranty as an Effective Strategy for Remanufactured Product

Liao, Bifeng; Li, Bangyi - In: International Journal of Information Systems and Supply … 9 (2016) 1, pp. 41-57

Consumers cannot fully evaluate the product quality before purchase. To reduce consumer risk, some manufacturers offer consumer warranty. Up to now, there are many studies investigating this role, but they seldom consider from the perspective of consumer utility. Consumers view remanufactured...

Persistent link: https://www.econbiz.de/10012045785