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Masen, R.S. - In: European Journal of Marketing 8 (1974) 1, pp. 29-41

pricing strategy. Assesses the effects of price changes, and investigates the influence of advertising on perceived product …

Persistent link: https://www.econbiz.de/10014725232

Can advertising creativity affect product perceptions and retailer evaluations?

Modig, Erik; Rosengren, Sara - In: Journal of Product & Brand Management 23 (2014) 6, pp. 452-461

Purpose – This paper aims to investigate the impact of advertising creativity on consumer perceptions of product …, batteries and detergent) and two known retailers. Findings – The results show that advertising creativity positively signals … attitude and purchase intentions. The positive effect of advertising creativity on perceived product quality is mediated by …

Persistent link: https://www.econbiz.de/10014897026

Antecedents of hospital brand image and the relationships with medical tourists’ behavioral intention

Cham, Tat Huei; Lim, Yet Mee; Aik, Nai Chiek; Tay, … - In: International Journal of Pharmaceutical and Healthcare … 10 (2016) 4, pp. 412-431

Purpose Medical tourism is growing rapidly in the recent years in various Asian countries. The success of the hospitals engaged in medical tourism largely depends on their abilities in maintaining the repeating customers and to attract new customers. Hence, the purpose of this study is to...

Persistent link: https://www.econbiz.de/10014795952

Construction of on‐line consumer behavior models: a comparative study of industries in Taiwan

Lin, Wen‐Bao - In: International Journal of Commerce and Management 18 (2008) 2, pp. 123-149

intentions and post‐purchasing behavior by: integrating the decomposed theory of planned behavior, technology acceptance model … theory and discuss fewer variables to give a more comprehensive and deepened argumentation. Practical implications – This …

Persistent link: https://www.econbiz.de/10014766368

Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry

Saleem, Muhammad Abid; Zahra, Sadaf; Yaseen, Asif - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 5, pp. 1136-1159

Purpose The purpose of this paper is to examine the antecedents of repurchase intentions in the Pakistani airline industry. Though research on repurchase intentions has traditionally focused on service quality and satisfaction, recently scholars have proposed that word of mouth (WOM) and thin...

Persistent link: https://www.econbiz.de/10014675558

Gaining a Competitive Advantage by Analyzing Aggregate Complaints

Schibrowsky, John A.; Lapidus, Richard S. - In: Journal of Consumer Marketing 11 (1994) 1, pp. 15-26

While many firms have developed programs to handle individual complaints, few have implemented programs to analyze aggregate complaints over time. Attempts to fill that void and outlines a method to analyze and manage aggregate complaints. This is a critical part of a complete complaint...

Persistent link: https://www.econbiz.de/10014849095

Service quality and product quality in housing refurbishment

Holm, Mats G. - In: International Journal of Quality & Reliability Management 17 (2000) 4/5, pp. 527-540

The significance of the quality of work in the construction industry has been highlighted in recent years. Nevertheless, it is unusual to find that housing refurbishment projects have been undertaken with a clear emphasis on the service provided for tenants. To assess the scope for tenant...

Persistent link: https://www.econbiz.de/10014800022

The Use of Computer Simulation in Implementing a Manufacturing Process Quality Modelling System

Estrop, S.J.; Kaye, M.M.; Nevell, T.G. - In: International Journal of Quality & Reliability Management 9 (1992) 7

A manufacturing process quality model for investigating the operation of a manufacturing unit has been developed incorporating the failure mechanism of instantaneous assignable cause, mean drift and standard deviation drift. Describes an illustrative example, showing how the new model can be...

Persistent link: https://www.econbiz.de/10014800870

FROM THE QUANTITY OF QUALITY TO THE QUALITY OF QUALITY: A NEW COMMANDMENT FOR THE 1990s

Giorgio Perotto, Pier - In: European Business Review 92 (1992) 2

The inventor of the first personal computer in the world advocates a conceptual shift in the way companies will have to nurture customers and seek innovations in products or services that were designed to satisfy yet to be defined needs.

Persistent link: https://www.econbiz.de/10014714663

Competitive Reactions to Product Quality Improvements in Industrial Markets

Lemmink, Jos; Kasper, Hans - In: European Journal of Marketing 28 (1994) 12, pp. 50-68

Generally it is assumed that quality improvements are important tools for companies to gain a sustainable competitive advantage. The result of product quality improvements depends, for example on the reaction of competitors. If competitors react intensively and quickly, the outcome of a product...

Persistent link: https://www.econbiz.de/10014723102