services via advertising. Finds that few quality cues are present in magazine advertising for services. Offers examples and … suggestions for the effective conveying of quality through advertising messages.  …

suited for the purpose of Australian advertising agencies. SERVPERF was found to be the best overall predictor of service …

used to examine consumer perceptions of service quality as well as the communication of service quality cues in advertising …

The advertising industry in Singapore faces an acutely competitive environment which demands a high level of service …

Purpose – Given that global advertising often originates in the West, this study aimed to investigate whether the same … racial cues in advertising had different effects on US and Chinese readers who belonged to the majority group in their own … attitude, and brand attitude. Findings – The experiments confirmed that model race affected the effectiveness of advertising …

Purpose The purpose of this study is to examine the effectiveness of ingredient advertising. Specifically, the authors … consider the question as to whether ingredient advertising can increase derived demand and favorably influence purchase … The findings of the study are revealing about the impact of ingredient advertising on the demand for host products, in …

inside and outside Germany. As a consequence, a new wine law (the profile wine concept) has been introduced in year 2000. As … information economics mechanism of signalling. We derive signalling requirements that an efficient wine law should fulfill …

address the importance of identifying culture‐specific advertising strategies when targeting global market segments. In … applying this methodology to advertising research, the study analyses German and Japanese magazine advertising targeting women … apparent transnational similarities in advertising aimed at women, the difference‐in‐differences analysis reveals marked cross …

17‐58 from urban China (Shanghai) and Germany was conducted in October 2005 and June 2006. A questionnaire with six print …, Chinese respondents were less accepting of offensive advertising, as they liked the advertisements less than German …. Results showed that Chinese respondents and German respondents had different dimensions of advertising perceptions. The two …