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Ascending Auctions with Package Bidding
Ausubel, Lawrence M; Milgrom, Paul R - In: Advances in Theoretical Economics 1 (2002) 1
A family of ascending package auction models is introduced in which bidders may determine their own packages on which to bid. In the proxy auction (revelation game) versions, the outcome is a point in the core of the exchange economy for the reported preferences. When payoffs are linear in money...
Persistent link: https://www.econbiz.de/10014588982
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A classificatory scheme for antecedents of the sources of “online brand equity”
Rana, Arunima; Bhat, Anil; Rani, Leela - In: Journal of Research in Interactive Marketing 9 (2015) 4, pp. 262-298
Purpose – The purpose of the paper is to systematically review and summarize the literature addressing various sources of online brand equity. The evolution of social media, online forums and virtual communities drive the diversity in nomenclature of online marketing variables. Different...
Persistent link: https://www.econbiz.de/10014902272
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Consumers’ health-locus-of-control and social distancing in pandemic-based e-tailing services
Itani, Omar S.; Hollebeek, Linda D. - In: Journal of Services Marketing 35 (2021) 8, pp. 1073-1091
Purpose COVID-19 and its precautions, including social distancing, have revolutionized traditional retailing- and consumption patterns. In this turbulent environment, the purpose of this study is twofold. First, this paper explores the direct effect of consumers’ internal/external health...
Persistent link: https://www.econbiz.de/10014906471
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Understanding international web site usage
Singh, Nitish; Fassott, Georg; Chao, Mike C.H.; … - In: International Marketing Review 23 (2006) 1, pp. 83-97
, Germany, and Taiwan and shows that cultural adaptation is an important explanatory variable that should be included in the TAM …
Persistent link: https://www.econbiz.de/10014827343
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Are multinationals localizing their web sites?
Singh, Nitish; Baack, Daniel W.; Bott, Jennifer P. - In: International Journal of Commerce and Management 20 (2010) 3, pp. 258-267
Purpose – The purpose of this paper is to fill a gap in the literature by examining the link between managerial attitudes regarding localization practices and firm behavior. The paper compares manager perceptions and understanding of their firm's web localization practices to the actual...
Persistent link: https://www.econbiz.de/10014766417
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Customer portfolio management in e‐commerce: an analytical model for optimization
Sackmann, Stefan; Kundisch, Dennis; Ruch, Markus - In: Management Research Review 33 (2010) 6, pp. 617-634
Purpose – The purpose of this paper is to present a model that retailers engaged in e‐commerce (e‐tailers) can use for determining the optimal mix of customer segments within a customer portfolio from an integrated risk and return perspective. Design/methodology/approach – Portfolio...
Persistent link: https://www.econbiz.de/10014952004
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Wechselkursänderungen und Außenhandelsstruktur in der Bundesrepublik Deutschland / Exchange Rate Variations and Trade Structure in the Federal Republic of Germany
Kim, Chang-Kwon - In: Jahrbücher für Nationalökonomie und Statistik 217 (1998) 2, pp. 161-184
Germany (FRG) during the period 1982-1991. Major findings of this paper are as follows: 1) With the aggregated trade data, the …
Persistent link: https://www.econbiz.de/10014608598
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Bestimmungsgründe internationaler Firmentätigkeit / Determinants of International Trade, Production, and Licensing
Wagner, Joachim - In: Jahrbücher für Nationalökonomie und Statistik 217 (1998) 5, pp. 613-627
production plant in a foreign country that produces goods similar to those produced in Germany (i. e. is a horizontally …
Persistent link: https://www.econbiz.de/10014608629
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Economic Impacts of the New European Banana Market Regime: The Case of Germany / Ökonomische Auswirkungen der neuen Bananenmarktordnung: Das Beispiel Deutschland
Herrmann, Roland - In: Jahrbücher für Nationalökonomie und Statistik 218 (1999) 1-2, pp. 63-84
policy on prices, consumption and trade in Germany within a theoretical and quantitative analysis; (ii) to elaborate the … less the case for Germany, given the allocation of import licences in the European banana trade and the common financial … Bananenmarktordnung auf Preisbildung, Verbrauch und Handel in Deutschland im Rahmen einer theoretischen und empirischen Analyse …
Persistent link: https://www.econbiz.de/10014608652
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Umverteilungseffekte durch Reformen der Finanzierung der Gesetzlichen Krankenversicherung / Redistributional Effects of Health Care Financing Reforms in Germany
Winkelhake, Olaf; John, Jürgen - In: Jahrbücher für Nationalökonomie und Statistik 218 (1999) 1-2, pp. 197-214
funds in Germany. Though quite aged, the data used is the youngest appropriate dataset available. Neither of the simulation …
Persistent link: https://www.econbiz.de/10014608658