Dadzie, Kofi Q.; Johnston, Wesley J.; Pels, Jaqueline - In: Journal of Business & Industrial Marketing 23 (2008) 2, pp. 115-123
, Ghana and Ivory Coast, and compare them with marketing practices in another emerging market economy (Argentina) and a … developed economy (the USA). Design/methodology/approach – Survey data were collected in both West African nations, Argentina … and the Ivory Coast in comparison with Argentina and the USA. Then, cross‐national differences in various combinations of …