Purpose The purpose of this study is to help governments make carbon-tax policy and help enterprises make decisions under that policy. Design/methodology/approach Based on the carbon-tax policy, with the consideration of consumers’ low-carbon preferences, this paper compares the pricing,...

Purpose – Innovative consumers are an important market segment. This paper seeks to investigate whether consumers' innate innovativeness is associated with their shopping styles. Specifically, it aims to explore the relationship between two types of innovativeness – sensory and cognitive –...

Purpose – To provide an objective assessment of the current and future potential of China as an environment for the practice of internet marketing. Design/methodology/approach – The findings of a series of biennial longitudinal studies, published by a research centre operating under the...