Gawor, Tobias; Hoberg, Kai - In: International Journal of Physical Distribution & … 49 (2019) 1, pp. 75-98
Purpose: The purpose of this paper is to derive monetary benchmarks and managerial implications for omni-channel retailers’ B2C e-fulfillment strategies by investigating the trade-offs between lead time, delivery convenience and total price including shipment in the context of online...