Abstract As New Mexico enters its centennial year, the state is home to over two million people, a diverse population, a divided government and a five and a half billion dollar general fund budget. This paper will examine the budgeting process, participants and decisions that created New...

Purpose – The purpose of this study is to examine, through the lens of entrepreneurial marketing theory, everyday business practices of small-scale winemakers in a challenging small wine region in the USA. Design/methodology/approach – In-depth interviews and participant observations were...