markets, which balances benefits and a narrow definition of costs. I then introduce a richer normative theory that considers … costs associated with rent seeking, design and implementation, and raising revenues. The richer theory suggests that the … theory provides guidance on the setting of socially optimal taxes and subsidies. I then explore how the theory needs to be …

categorisation of consumer motivations, through the application of self-determination theory which shows how concerns for … responsible purchasing decisions. Research limitations/implications – The research was designed for theory building, not theory … of self-determination theory by demonstrating how and why consumer motivations differ and how an improved sense of well …