organizations indicating some international differences in using Facebook for branding a sport organization. The results also … provide practical implications for non-profit sport organizations using Facebook to build positive brand images, promote fan …

concerned skills and motor skills. Physical and sport education addresses predominantly the physical education of the human body …, but also establishes social links and culture between the participants. Physical and sport education lessons appear in …

Purpose – The purpose of this paper is to examine the impact of young people's participation in organised sport on … used to identify all research evidence about engagement, impact and value in culture and sport. A combination of manual and … sport may lead to improved educational outcomes. Young people's participation in organised sports activities, when compared …

sport from which the athlete comes may be an important factor in producing a favorable consumer response. In a study … conducted to investigate the effects of the type of sport on endorsement evaluations, results indicated that the image of the … sport, independent of the athlete, can contribute significantly to the consumer’s response to an endorsement. The image of …

development of sponsorship research. An example of how to describe and analyze a sport sponsorship arrangement case, using the …

Purpose – The purpose of this paper is to analyse the process followed by sponsors and sport properties in developing …

impact of sport event sponsorship on future purchase intentions of the event sponsor brand. Design/methodology/approach – The …, brand attitude, perceived brand quality and sponsor brand purchase intentions. Data were collected from 352 Greek sport … sizes were not very large. In addition, the study was delimited on one sponsor from a single sport event. Therefore, the …