forcing the business model of the internet to be advertising-based. For the most likely cases, our model would imply that the …We review and model the impact of the internet on the production and uptake of high-quality news. Our review of trends … decoupled from quality news, and iii) the dominant business model of internet news mirrors that of radio, television, and …

health, social relationships, and finances. Via remote technologies (e.g., Internet, mobile phones, and interactive ….g., the home, the workplace, and on the move). Alongside the rise of online gambling, online gambling advertising have spread … of online gambling advertising. More specifically it examined the Third-Person Effect (TPE), and its consequences on …

Currently, there is a problem of contextual advertising. Advertisers want to be able to target clearly the audience …, because user experience and revenue depend on the relevance of the displayed ads. Contextual advertising supports much of the … ability to display advertising based on users' interests in real life based on the best techniques of contextual advertising. …

and have started tapping into the emotive power of the emoji code since at least 2010. But is emoji advertising truly … of emoji in advertising generally and then it presents a pilot study that aims to assay if such advertising is indeed … ads seem to generate. The use of emoji in advertising is, thus, a field laboratory for gauging where emoji writing is …

, the author presents this catoptric metaphor as a specific epistemological trope within the advertising designs that the …

This article positions wearables advertising within the realm of rhetoric and presents an analysis of rhetorical …

the advertising industry. The article presents a microanalysis of a television commercial, frame by frame, based on … entry point to engage with the advertising content or message. This work presents a theoretical overview of semiotics to … practitioners and is also proposed as a venue for effective partnership between academia and practitioners in advertising. A …

This study examines the role of advertising on consumers' quality perception as a method to vertically differentiate in …

Television advertising levels in Europe are regulated according to the "Audiovisual Service Media Directive", where … advertising cap, regulation can be profit-increasing for both channels. If the public broadcaster is more strictly regulated, this … may benefit the commercial rival if higher revenues in the advertising market outweigh the loss in viewership.  …