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Origin Housing achieves dramatically better customer satisfaction
In: Human Resource Management International Digest 21 (2013) 4, pp. 21-23
forum‐theater techniques in which the trainees can decide where the action goes next. Design/methodology/approach – Explains … the background to the program, the form it takes and the results it has achieved. Findings – Reveals that forum theater … customers better. Originality/value – Discusses an unusual form of theater training, in which the drama highlights many of the …
Persistent link: https://www.econbiz.de/10014753816
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Navajo Weavings in John Ford Westerns: The Visual Rhetoric of Presenting Savagery and Civilization
Patin, Thomas; McLerran, Jennifer - In: International Journal of Semiotics and Visual Rhetoric … 2 (2018) 1, pp. 73-90
This article describes how although placed in the periphery or backgrounds of many scenes, Navajo weavings are central to the presentation of the spectacle of wilderness, savagery, warfare, heroism, and salvation in many of John Ford's westerns. In this article, the authors examine specific...
Persistent link: https://www.econbiz.de/10012048223
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Segmenting consumers of pirated movies
Ho, Jason; Weinberg, Charles B. - In: Journal of Consumer Marketing 28 (2011) 4, pp. 252-260
downloading softcopies, were not as eager as non‐pirates to see the movie as soon as it was released or in a movie theater …
Persistent link: https://www.econbiz.de/10014848888
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Identification and Control of Sheet and Film Processing
Rigelsford, Jon - In: Industrial Robot: An International Journal 28 (2001) 2
Persistent link: https://www.econbiz.de/10014833700
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Nollywood and the home video revolution: implications for marketing videofilm in Africa
Evuleocha, Stevina U. - In: International Journal of Emerging Markets 3 (2008) 4, pp. 407-417
Purpose – In the last 15 years, Nigeria has developed a feature film industry based on video and video compact disc … distribution which currently produces over 600 films a year making Nigeria (in terms of numbers) one of the largest film producing … purpose of this paper is to evaluate the implications of this phenomenon for marketing video film in Africa, and examine the …
Persistent link: https://www.econbiz.de/10014788157
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Slumdog Millionaire
Magala, Sławomir - In: Journal of Organizational Change Management 23 (2010) 2, pp. 152-156
specialist studies in the aesthetics of the film as an art form, this is the first attempt to demonstrate the common theme of …
Persistent link: https://www.econbiz.de/10014891195
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Images in public administration: using popular media to bridge theories and practices
Sementelli, Arthur - In: Journal of Management Development 28 (2009) 7, pp. 607-621
coursework using media and film. Design/methodology/approach – The paper presents a qualitative and multi‐year case study …
Persistent link: https://www.econbiz.de/10014882653
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Film making and government management: an exploratory international study
Jensen, Rodney - In: Journal of Place Management and Development 5 (2012) 2, pp. 119-140
Purpose – The purpose of this research has been to compile an up to date survey of the management methods of the film … contribute to their “attractiveness” from the point of view of the film production market. Design/methodology/approach – The … findings are that the primary government role is connected with film production management, yet very limited evidence has been …
Persistent link: https://www.econbiz.de/10014899203
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In‐film placement trends: a comparative study of Bollywood and Hollywood
Kureshi, Sonal; Sood, Vandana - In: Journal of Indian Business Research 3 (2011) 4, pp. 244-262
genre in which they were found was noted. Findings – In‐film placements of entertainment and automobile brands were found to … of in‐film placements in Hollywood movies was found to be far higher than that in Indian movies. Research limitations …
Persistent link: https://www.econbiz.de/10014874937
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Consumer interaction as intellectual capital
Sussan, Fiona - In: Journal of Intellectual Capital 13 (2012) 1, pp. 81-105
Purpose – The purpose of this paper is to categorize customer‐to‐customer (C2C) interaction as a sub‐component of relational capital and conceptualize C2C interaction adding value to business‐to‐customer (B2C) relational capital. Design/methodology/approach – This work empirically...
Persistent link: https://www.econbiz.de/10014875606