Haley, George T.; Tan, Chin‐Tiong - In: Journal of Business & Industrial Marketing 14 (1999) 2, pp. 91-104
Strategic management in Asia is different. Decision‐making differs from that taught in Western, and even Asian, schools … the combined economies and combined populations of non‐Japanese Asia. The influence of the most aggressive elements of the … Asian decision‐making style for managing in Asia, and discusses its implications for the future of strategic marketing …