attribute this phenomenon to the inefficiency of marketing analytics, or to managerial despair in evaluating innovation projects …. In this article, the authors propose and empirically test cognitive effort spent on marketing analytics which can lead to … experiment, where manipulating the complexity of the decision context through marketing analytics, the authors demonstrate that …

Automobiles Sector that has put India on Global map. Therefore, studying branding in this industry brings reveals that marketing … improve effectiveness of marketing in SMEs. …

specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond … quickly to changing marketing requirements. Four approaches explain marketing role in small firms: the stages/growth model …, the management style model, the management function model and the contingency model. SMEs face-marketing problems due to …

negligence, there could be a reduction in the product market. The present article examines the impact of social network marketing … of social network marketing are effective in creating a brand-specific brand value for the customer. …

Value chain governance (VCG) strategies have important marketing implications for specific wine and agri-food products …

-ers. Implications for fruit marketing based on results are discussed. …

The digital age has brought up improved and efficient marketing ways for businesses to grow, earn publicity and … generate more revenue. Web 2.0 marketing is a marketing medium that allows business to collaborate through sharing activities … such as content and multimedia. This study explores the value which Web 2.0 marketing adds to the Nigerian SME's. The …

marketing products and to identify the impact of such adoption on developing international markets. This study also aims to … determine the major obstacles restraining banks marketing their products internationally through the Internet and to make … recommendations conducive to an effective and optimal implementation of Internet applications for marketing bank products locally and …

Marketing managers in many industries are seeking to provide their companies with new tools to detect market changes … for both marketing strategies and competitive intelligence purposes since the information required to deal with … microblog presence, so far, very few academic research focused on microblog as a marketing intelligence tool. Therefore, the …