The aim of the paper is to stimulate a discussion about the market for CSR practices. This entails a shift of focus from contemporary approaches of analyzing the phenomenon that largely focus on the way in which CSR actions affect businesses and the markets. In contrast, the present paper...

The incorporation of corporate social responsibility (CSR) in organisational strategic plans is now a norm and likely to remain a regular and increasingly significant component of the business planning activities of organisations in the future. This article looks at the ethical and non-ethical...

Summary Corporate Responsibility is a crucial concept in the pharmaceutical industry, especially for research-based pharmaceutical companies. Companies are faced with a tension between fulfilling normative expectations of solidarity and making profits under the pressure of competition. We argue...

Purpose – The paper aims to investigate the influence of status brand strategy of Mercedes Benz on materialism. Design/methodology/approach – Materialism level and perceived status associated with status brands are measured amongst Bangkok people. The correlation between the two shows the...

Purpose – The purpose of this research is to determine firms' sustainability efforts through triple bottom line reporting on the World Wide Web. Sustainability reporting can assist in brand differentiation to stakeholder groups and ultimately lead to a positive corporate reputation....

Purpose – The purpose of this paper is to examine corporate social responsibility (CSR) in Central and Eastern Europe (CEE), offering a characterization, explanation, and critique. A recent European Commission conference on “CSR in an Enlarged Europe” suggests European interest in such an...

Purpose – The purpose of this paper is to address issues of practicing social responsibility (SR) in small business, where SR implementation challenges are unique. The discussion examines the difficulties encountered by small business owners adopting SR practices, and the various strategies...

Purpose – This paper aims to answer the following questions: Is corporate responsibility only a cost, or is it also a profitable business strategy? If so, can the strategy work in a B2B context, as well as in the B2C context typically covered by research on corporate responsibility? Finally,...

Purpose – The purpose of this paper is to study the usage of ethical business strategies, in particular those using the corporate social responsibility (CSR) approach, of Egyptian businesses. The authors primarily focus on one facet of CSR strategy – cause-related marketing (CRM) – which...

Purpose – The purpose of this paper is to describe the concept of “Conscious Capitalism,” which refers to a new, more enlightened approach to business purpose and management. Design/methodology/approach – The paper describes how the context for business has changed in fundamental ways in...