Littrell, Mary A.; Jin Ma, Yoon; Halepete, Jaya - In: Journal of Fashion Marketing and Management: An … 9 (2005) 4, pp. 407-419
Purpose – This study focused on two research questions: How do generational cohorts of fair trade consumers differ in their product attitudes and behaviors, retail preferences, shopping orientations, and socio‐political attitudes? How do factors influencing purchase intentions for fair trade...