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Certainty, risk and knowledge in the satisfaction‐purchase intention relationship in a new product experiment

Huy Tuu, Ho; Ottar Olsen, Svein - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 1, pp. 78-101

Purpose – The purpose of this paper is to examine the roles of perceived certainty, manipulated risk and knowledge in … – The respondents of low‐risk as well as high‐knowledge groups report a higher purchase intention. Interestingly, the … low‐risk as well as high‐knowledge groups. In particular, this study finds a positive interaction effect between …

Persistent link: https://www.econbiz.de/10014674765

In the mood for [the right kind of] social marketing communication : How congruity between consumer mood and message framing influences intentions to recycle

Anghelcev, George; Sar, Sela - In: Journal of Social Marketing 4 (2014) 1, pp. 38-57

psychological characteristics of message recipients. This premise was tested in an experiment focused on why consumers may respond … issues. Design/methodology/approach – Hypotheses were tested in the context of an experiment focused on paper recycling …

Persistent link: https://www.econbiz.de/10014907151

Human factor failure and the comparative structure of jobs : The implications for risk management

Mars, Gerald - In: Journal of Managerial Psychology 11 (1996) 3, pp. 4-11

offer a generalized theory. Suggests that this can best be effected at the level of middle range theory based on analysis of … theory, that supplies four distinct, exclusive and archetypal workplace structures. Each is associated with a distinct … the four archetypes. Their incumbent attitudes to risk are delineated, as are their typical patterns of industrial …

Persistent link: https://www.econbiz.de/10014888417

The effect of racial cues on the reader's response to advertisements : A US-China comparative study

Gao, Zhihong; Xu, Jincan; H. Kim, Joe - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 3, pp. 510-532

limitations of the social identity theory in predicting racial attitudes in international settings, and outline the ethical …

Persistent link: https://www.econbiz.de/10014675617

Evidence-based design : Documenting a research experiment in a school environment with children with autism spectrum disorder

Irish, Julie E.N. - In: Archnet-IJAR: International Journal of Architectural … 13 (2019) 1, pp. 25-38

. The purpose of this paper is to conduct an experiment in a school environment with children with ASD and document the … sites. The study documents the approval and consent process, describes setting up the experiment, assigning controlled and … uncontrolled variables, selecting and recruiting participants, and running the experiment. Findings The study concludes by …

Persistent link: https://www.econbiz.de/10014676498

Forecasting confidence under segment reporting

Birt, Jacqueline; Shailer, Greg - In: Accounting Research Journal 24 (2011) 3, pp. 245-267

/methodology/approach – Using an experiment based on the differences between the original AASB 1005 and the more detailed requirements of AASB 114 …. Research limitations/implications – The authors' experiment is based on AASB 1005 and AASB 114 and the results cannot be …

Persistent link: https://www.econbiz.de/10014676607

Smart experimentation: moving in‐market with maximum velocity and minimum risk

Moosa, Naveed; Lee, Joe - In: Business Strategy Series 13 (2012) 3, pp. 118-123

Purpose – Companies lose tolerance for risk in tough economic times. The level of risk inherent in new ideas prevents … describes how to apply methods extracted from the scientific approach to experimentation to de‐risk radical new business model …

Persistent link: https://www.econbiz.de/10014689493

Communicating technological innovations : The role of technical complexity and product involvement

Wagner, Timm F.; Baccarella, Christian V.; Voigt, Kai-Ingo - In: European Journal of Innovation Management 20 (2017) 3, pp. 392-405

communication effectiveness. The paper aims to discuss this issue. Design/methodology/approach By conducting an experiment in the …

Persistent link: https://www.econbiz.de/10014721673

Pink or blue? The impact of gender cues on brand perceptions

Hess, Alexandra Claudia; Melnyk, Valentyna - In: European Journal of Marketing 50 (2016) 9/10, pp. 1550-1574

Purpose The purpose of this study is to investigate whether, how and why gender cues influence brand perception and subsequent purchasing behaviour. Design/methodology/approach Across four experimental studies conducted online with either a convenience sample (Studies 1a and 1b) or a...

Persistent link: https://www.econbiz.de/10014724475

Analyzing data from a pretest-posttest control group design : The importance of statistical assumptions

Zientek, Linda; Nimon, Kim; Hammack-Brown, Bryn - In: European Journal of Training and Development 40 (2016) 8/9, pp. 638-659

Purpose Among the gold standards in human resource development (HRD) research are studies that test theoretically developed hypotheses and use experimental designs. A somewhat typical experimental design would involve collecting pretest and posttest data on individuals assigned to a control or...

Persistent link: https://www.econbiz.de/10014725892