The aim of this paper is to investigate and compare the determinants of Internet use by senior generation among Tunisian and Romanian context that have different economic and cultural backgrounds. Research data were taken from a survey carried out on 400 online senior citizens (200 Tunisian and...

Purpose The purpose of this paper is to assess the relationship between elderly people's health literacy skills and those people's decision to make use of digital health service platforms. Despite the substantial influence of digitisation on the delivery of healthcare services, understanding how...

Despite the growth of the Internet, one area that marketers have not really discussed is the elderly's use of the Internet. Given the rapid growth of this population as well as the potential the Internet holds for them, it is a subject worth consideration. This paper discusses the use of the...

Purpose – This paper aims to investigate older consumers' perceptions of the effects of direct‐to‐consumer advertising (DTCA), their views on the amount and type of information that should be provided, and their understanding of information typically contained. Design/methodology/approach...

Purpose – The purpose of this paper is to extend earlier research on mature consumers and their internet use by examining how mature consumers' use of the internet is impacted by their nostalgia proneness, innovativeness, and risk aversion. Design/methodology/approach – Data were collected...

Purpose – This study aims to investigate whether low self‐control and routine activity theories explain fraud outcomes among the elderly. Specifically, the effects of low self‐control and remote purchasing behaviors on shopping fraud targeting and victimization are empirically assessed....

Purpose – The purpose of this paper is to report the key findings from a study of adult protection referrals collected by two English local authorities during 1998‐2005. Design/methodology/approach – Referrals were analysed for patterns relating to risk with client level data supplemented...

Purpose – Little empirical attention has been given to adult protective services (APS) investigations and the clients involved in those investigations. The purpose of this study was to explore aspects of the APS investigation of and response to reported elder maltreatment, the perceptions of...