Hannon, Ragad Abdulhameed; Schumm, Walter Richard - In: International Journal of Online Marketing (IJOM) 7 (2017) 4, pp. 52-62
Internet usage in Saudi Arabia is growing quickly; for example, e-commerce grew 300% between 2007 and 2009. However, very little research has been done considering online shopping within Middle Eastern countries, especially for Saudi Arabia. The survey relied on snowball sampling and was...